Latina Beauty Brand That You Need To Know About: Melt Cosmetics
Well hello my fellow beauty lovers, I hope that you are doing well and staying safe during this crazy time in our world.
I don't know about you, but somehow someway I get suckered into these Instagram ads for up and coming makeup brands that are trying to make a name for themselves. But this brand really caught my attention with their gothic packaging and bold lip colors. I came to know about Melt Cosmetics when I was on a beauty influencer Instagram page and she had a palette of theirs's and (it was a beautiful palette might I add.) So I decided to check out their brand. Melt Cosmetics was founded in 2012 when Lora Arellano and Dana Bomar identified that highly pigmented, ultra-matte, bold shades of lipstick were missing from the cosmetics world. Melt Cosmetics set out to fill that void. The duo took their combined decade of experience in the makeup industry and working in retail, and invested their life savings to create 5 shades that sold out the minute they launched online in May of 2013. Their marketing instinct and unique industry perspective allowed Melt Cosmetics to quickly bridge the gap between social media-centric and professionally acclaimed makeup brands, setting the bar for the independent brands that followed.
The story of Melt is not just another story about two young women who created a business that quickly outgrew their homes. It is about being unafraid to take the risks involved in pursuing your dreams, and the willingness to put customers at the center of it all.
From highly pigmented lipsticks to innovative eye shadow stacks, and highlighters, Melt’s razor-sharp focus on creating cutting edge products that are missing from the market continues to push the boundaries of what quality cosmetics should be.
The Gemini Palette is one of the palettes that really made me want to know more about this brand. 10 bold pigmented shades in matte and metallic textures. Soft warm neutrals to cool olive tones, to satisfy every attitude. This palette is $58.00.
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