New Lingerie Brands That You Need To Know About

 Happy Tuesday to all of my fashion lovers, I hope that all of you are having a great start to your week and had a great weekend with your friends, family, or by yourself.

As I say in a few lingerie posts that I've done previously, Lingerie is a part of self-care/ love and every woman should feel beautiful in their own skin. I've recently come across three new lingerie brands that I wanted to tell you guys about, so this is a blog post that might make you want to spend a few of your coins, You're Welcome. 

Understatement Underwear was founded in 2017 by Swedish duo Marie Stolt and Maria Lager, Understatement set out to change an everyday necessity by creating underwear that feels as good as it looks. In the spring of 2020, Yvet Malmveld joined the two, and the founding team was complete.  Starting with getting rid of all the annoying stuff that never should have been put into underwear in the first place. No more underwire, bye-bye to restrictive padding, and so long to itchy tags. Since then, they have come a long way. Building their community, evolving as people, and growing as a team. Always focusing on developing their products. Making better, smarter, and more sustainable choices. Finding solutions to problems we couldn’t imagine facing when they started. The core of what they are and what they do is all of us coming together. In the joint effort of making every day a bit more exciting for as many women as they can. Boosting each other to live life, knowing that they can be whoever they want to be. They want to contribute to a world where women can be whoever they want. They don’t retouch their models in photos and videos, They want women to realize that it is OK to be just as is by showing their products on bodies that they can relate to. Every woman should see herself in comfortable and beautiful underwear.

The Hunter Lace Highwaist String Panty is Full Gatsby Lace made with organic cotton combined with a wide microfiber-covered waistband that hugs you gently. In a high-rise fit that hits just below the belly button. Cheeky cut and scalloped edges that flatter your bum in the best way. The Hunter Lace Highwaist String Panty comes in a vast array of colors and in sizes from XS-2XL and it is priced at $48.00. 



The Casablanca Lace Triangle Bralette is a bralette with triangle-shaped cups in our signature Feather Lace. Offers medium coverage with a cheeky nipple peak. With thin, double shoulder straps and adjustable closure at back. Scalloped-lace cups and underband offer that little extra spice. This bralette also comes in a multitude of colors and the price for this bralette is $78.00. 



The Scarlet Lace Cheeky is in their signature Gatsby Lace made with organic cotton, our all-time favorite cheekies come with breathable mesh detailing at the sides. Mid-rise with a narrow waistband that hugs your hips combined with scalloped edges at the back and a cheeky cut that flatters your bum. These are priced at $42.00. 



To go with your Scarlet cheeky, you have to have the Scarlet Lace Triangle Bra, a full lace bralette with triangle-shaped cups in our sustainable Gatsby Lace made with organic cotton. Offers medium coverage with a cheeky nipple peak. With thin, double shoulder straps and adjustable closure at back. Scalloped-lace cups and underband offer that little extra spice. This bralette is priced is $78.00. 



Chou Chou (It's pronounced Shoo Shoo) is an Australian intimate apparel brand, that celebrates the diversity of women and empowers them through an overhaul of their ‘everyday’ underwear drawer. Chouchou has banished the spectrum of special vs comfortable. They make practical underwear with that ‘special occasion’ feel for all of life’s moments. Chouchou underwear doesn’t have an ulterior motive, it is a reflection of personality and a confidence Kickstarter. As an underwear lover since birth, Tina Grasso wholeheartedly believes that what you wear underneath your clothes is equally, if not more, important than what's on top. Chouchou was born in 2019, out of my desperate need for high-quality, affordable intimates, that were comfortable enough for every day but cute enough for date night. Chouchou Intimates takes iconic lingerie styles and re-invents them for the modern girl, challenging the typical notions of what is sexy. Chouchou has never been, nor will ever be, a brand that caters to the male gaze. Each new style is designed to help you express your personality and make you feel empowered in your own skin. 

The Audrey Satin Bralette and Bikini Brief set channels old Hollywood glam in the Audrey Bralette & Bikini Brief Set. Inspired by iconic vintage styles, they have re-envisioned these everyday essentials for the modern girl. Classic, comfortable and perfect for a day (and date night!) You can pick your bra and briefs according to your size and it's priced at $51.00.



The Daphne is absolutely feminine,  she's incomparable to the season. Crafted from a combination of intricate chantilly lace and soft stretch mesh, she is a homage to the Regency Era of fashion. The powder blue rosettes and statement picot trim add a modern touch to our new lingerie staple. This set is priced at $55.00. 



The final lingerie that you need to know about is Saturday The Label. Saturday the Label is an Australian-based design house cultivated on the principles of confidence, comfort, and quality. Described as being a line of barely-there intimates for everyday wear. It is their mission to design lingerie that allows women to be sexy, as well as supported. Saturday the Label believes they have created a new category that bridges the gap between lingerie and fashion. Saturday the Label has gone against the grain, steering away from the traditional lace-based intimates, instead designing lingerie rendered in innovative high apex mesh fabrics, dyed with natural dyes, and cut with minimal waste. These products are flexible and designed to flatter and perfectly fit the female form. This growing line of mesh and embroidered lingerie, includes underwire bras, soft-cup bralettes, g-strings, briefs, and bodysuits available across many styles, fun colorways, and playful fabrications that set her apart from the rest. More recently adding ribbed cotton and washable satin loungewear to their growing line. Saturday is on a journey of growth, with a focus on sustainability and creating products that are proudly ethically handmade and tested on real women. They have many unique sustainability initiatives and give back $1 from every sale to charity through a platform called I=Change. Saturday the Label is a luxury you can afford to live in. With a drive to redefine comfort, quality, and affordability in the lingerie sector, Saturday the Label was conceived in 2019 by founder and designer Shani Tomkins.

Shani has a digital advertising background having worked in multinational advertising agencies as a digital strategy director for the past 12 years. Always with a side of creativity, this concept has manifested in her sketchbooks since she was at university studying Fine Arts and Visual Communications. Shani established Saturday the Label when unable to find affordable lingerie that was fun and fashionable rather than overly sexualized or occasion based. This niche has allowed her to carve out a unique line of fashion-based intimates designed for everyday wear. Saturday the Label has since blossomed into the beautiful brand that it is today offering a wide variety of lingerie and loungewear. Boasting fun, flattering and comfortable pieces that are no longer just for anniversaries or special occasions, but a luxurious gift to yourself. Saturday can be worn every day under a sheer blouse or a tee and enjoy lingerie that looks just as good after a hard day of work when settling into the couch or reapplying your lippy for cocktails with your closest and most dear. Strike the perfect balance between comfort and style with the Saturday The Label’s lingerie collection. 

The Lemon Tart Bra And Brief set will totally give a spring in your step when you wear this. This bra and brief set is made with versatile, hyper-resistant, thin, elegant, stretchy, soft, and breathable mesh fabric. It has been embroidered with hand-drawn cotton lemons across the cups, wing straps, and briefs. This set is priced at $76.00. 



Well fashion/lingerie lovers, I hope that this blog post has inspired you to love yourself and buy some lovely lingerie, and as always, I hope that all of you have enjoyed this blog post for this Tuesday, I love you all so much, and until next time, Stay Beautiful. 

For Business Opportunities Or PR, My Email Is: Lifeofafashionblogger@yahoo.com

If You Want To Send Me Some Stuff  To Review For My Blog Or Just Write Me A Letter, My Address Is.

Breanne Peterson
1609 Summerhouse St
Elizabethtown NC 28337

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