On My Beauty Wishlist: LH Cosmetics The New Golden 20's Palette
Another Thursday, Another Beauty Blog Post, Another day that I get to be with all of you again. I hope that all of you are doing well and ready to enjoy the weekend ahead of you.
I found out about LH Cosmetics when I was doing research for another beauty blog post that I was doing a few weeks back, as I read more about this brand I fell in love with the message of the brand as a whole. I love seeing amazing make-up artists use make-up as art. This brand wants you to be able to use your creativity and play around with colors without being restrained. They love to play but make no mistake, They're dead serious about makeup and never compromise on quality.
The founder, Linda Hallberg is a certified and working makeup artist and hair stylist since 2008. She is based in Stockholm, Sweden but is originally from the small town of Sölvesborg in southern Sweden. Her deep passion for colors and shapes has brought her to where she is today, with over a million followers on her social media channels, inspired by her playfulness and creativity. Linda has worked and collaborated with some of the biggest brands around the world, with Sweden's biggest celebrities, and has been published in magazines such as vogue Italy. Vogue Scandinavia recently even named her ”The Pigment Goddess.”
Linda started her makeup adventure at 18 years old, living in a mobile home with no running water, outside of Stockholm in 2007. A challenge that sparked her creativity when she was forced to flip every coin, which she was ashamed of then but very grateful for today. During her years as a freelancing makeup artist, she slowly realized the lack of multi-use products, products that were safe to use in multiple areas. Also, there were too many ”rules” to follow that she couldn’t identify with in the makeup industry. So, years later she decided to start her own brand and give it a go.
LH cosmetics was born out of a true passion for colors and to include everyone that wanted to wear makeup the way they wanted without being judged. No rules, no right or wrong. With LH cosmetics Linda wanted to change the way people see makeup, and make it more playful and fun. Besides working full-time with LH cosmetics and social media, Linda is still freelancing as a makeup artist. With almost 14 years of working in the industry, she is still as passionate about her job and her main goal is to inspire as many people as she can with her art and way of looking at makeup. To her, every face is a new beautiful canvas to get inspired by.
I fell in love with The New Golden 20's Palette is All you need whether you’re into neutral, soft glam, or full glam makeup. A mix of warm and cold tones to be suitable for all skin tones, it’s the perfect palette for everyday use as well as for a dinner party or a night out. This palette is priced at a reasonable $55.00.
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