Portay, Please Come Back To Fashion.
Happy Sunday my fashion lovers, I hope that you all are doing well, staying safe, and getting ready for a brand new week of possibilities, gratitude, and more importantly, love and kindness.
I've recently come across an Israeli fashion designer and I'm so sad that they don't design anymore (or maybe they will make a comeback in the fashion world.) but I wanted to still tell you all about them. Portay is a luxury Israeli fashion brand, specializing in high-end womenswear, striving to provide a compelling solution to a modern-day woman's expectations and the countless contradictions in her life. Loyal to its legacy, Portay is ever inspired by proper tailoring techniques, detailed finishes, and meticulous pattern-making work, aspiring to represent the female form at its very best day and night.
The founder of Portay, Dani Veenstra (originally Portnoy) is a Russian-Israeli fashion designer based in Tel Aviv Israel. Born in Moscow, Russia in 1985 to a couple of scientists, Dani Veenstra relocated to Israel in 1994, along with her parents and older brother. Growing up in the south of Israel close by to the Mediterranean Sea and traveling frequently to Europe due to her father’s work, Dani Veenstra was exposed to multiple cultures at a young age and was constantly seeking creative outlet early on through fine arts, dance, and performance. After countless private lessons from local seamstresses and a professional course in patternmaking and design, Dani was ready for the next chapter in life. At the age of 22, she relocated to New York City to pursue her passion and find her place in the fashion industry. Dani Veenstra graduated from the Fashion Institute of Technology in New York City among the top of her class in 2013 after studying and completing her BFA in Fashion Design with a sportswear specialization.
Dani Veenstra was trained under the head pattern-maker, exploring complex techniques of high-end garment construction, and had a glimpse into the demanding process of creating something truly luxurious. Her days at the Mendel House were a crucial milestone in her education, giving her valuable insight into the industry’s highest standards and how these translate into tangible objects of beauty. Despite the long hours of apprenticeship, combined with work and her school schedule, Dani became more convinced than ever that fashion was where she truly belongs, a world of aesthetics where her patience, dedication, and relentless tendency to seek perfection could be put to good use. While still in college, Dani also struck an elite collaboration with one of the biggest fashion publications in the world, Harper’s BAZAAR, becoming one of a select group of Style Ambassadors, surveying NYC fashion scene events and product launches through social media, Dani was awarded several first prizes during her first months of participation in the program where she reported directly to senior fashion market editor Joanna Hillman. During Dani’s time as an ambassador, she covered various launches for Hermes, Dior, Dooney & Bourke, just to name a few.
These pieces are from her Spring/Summer 2017 Collection, I just the whole vibe of this collection.
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