AAPI Jewelry Brand That You Need To Know About: Shiffon Co.
Hi there, fellow fashion enthusiasts! To all of you, happy Tuesday. I hope everyone is doing well, that your weekend was fantastic, and that your workweek is off to a fantastic start.
I came across the Duet Pinky Ring from the jewelry company Shiffon Co. while perusing the February 2021 issue of InStyle magazine over the weekend. I adore delicate, feminine jewelry, and since that's what friends are for, I knew I wanted to share this brand with you all.
Closing the gender gap is Shiffon's mission, especially in entrepreneurship. They want to give women the chance to pursue entrepreneurship, which is about taking initiative and learning fast, without fear of failure or risk-taking. They are hopeful that they can start implementing this change. By 2025, they hope to have financially empowered one million women worldwide.
Shiffon was constructed by Shilpa Yarlagadda in a way that would enable us to give back right away. She wanted fine jewelry to invest back in women because she loved fine jewelry, which is something that women frequently invest in. Because of this, 50% of sales of the Duet Pinky Ring, the company's only product, go directly toward supporting its female founders. She came to see that we didn't have to be "successful" for her to begin giving back.
In fact, she didn't anticipate the benefits of sharing their mistakes and building a solid network of portfolio companies at different stages. Despite the fact that the team is dispersed throughout the nation, Shiffon's goal of building a global network of strong women who support one another in creating the world they desire unites us. In her ideal world, young girls would know they could pursue their passions with the help of a global network of powerful women.
So far, Shiffon has used the profits from our Duet Pinky Ring to fund 11 businesses, some of which are funding new businesses. Nothing brings her greater joy than witnessing this perpetual chain reaction. At this company, our core values are the foundation of who they are and who we aspire to be. They have discovered that these principles are their true north despite their constant efforts to grow and learn.
Apart from utilizing recyclable and reusable packaging, ethically sourced stones, and recycled metals, the objective is to raise money for The Startup Girl Foundation, its own nonprofit. A new generation of entrepreneurs will have access to a sustainable source of funding as businesses expand thanks to the nonprofit's investments. Every dollar invested is therefore intended to have the greatest potential lifetime impact, along with the network's ecosystem of mentorship and human capital. Above all, they are a company that prioritizes inspiration over aspiration. By fostering a positive workplace culture, giving back, and consistently being creative and pushing the envelope, she hopes to set an example for others. The goal is to encourage women to support one another and to think that individual achievement is synonymous with group achievement. Success is a spiral rather than a ladder, with people on it continuously climbing with the support of those around them.
The Duet Pinky Ring Set, which features a big stone next to a small diamond, is a delicate and one-of-a-kind adjustable ring that symbolizes one woman helping another by making a "pinky promise." The Duet Pinky Ring, Shiffon's signature product, has united people all over the world who aspire to make the world more equitable. The Startup Girl Foundation invests half of the ring's earnings into businesses founded by women. It can be worn as a midi ring, in a stack, or just on the pinky. It is made to fit your finger, making it an extension of who you are that you can wear every day. The cost of this ring is $680.00.
It wasn't always legal for women to sign mortgages, have bank accounts, or own credit cards without a man. Additionally, we weren't always permitted to cast ballots. Our timeless Duet Hoops serve as a wearable representation of the struggles women in the past overcame to secure the rights we enjoy today. Put the signature on it. One woman supporting another is symbolized by duet stones. Artisan jewelers in New York City create hoops by hand using ethically sourced stones and solid recycled metal. Much more work needs to be done. Despite the higher success rate of women-led businesses, women are still underrepresented in boardrooms and do not have equal access to startup capital. We wanted these earrings to support women in their endeavors to launch and expand their businesses. In 2020, women received less than 2.2% of venture capital, which is regrettably a decrease from prior years. All women were granted the right to vote in 1965. In recognition of that year and the partnership that made these hoops possible, 19.65% of the proceeds from each pair sold will support Gloria Steinem's foundation and fund female entrepreneurs through the Startup Girl Foundation. They cost $1,965.00 and are made of solid 14K yellow gold or sterling silver.
I hope this Tuesday's blog post was inspiring and entertaining for all fashion enthusiasts. Thank you for your continued support. Until the next time, Stay Beautiful.
For business inquiries or public relations, please feel free to email me at Lifeofafashionblogger90@gmail.com.
If you wish to send me something for review on my blog or simply want to get in touch, you can reach me at
Breanne Peterson
1609 Summerhouse St.
Elizabethtown, NC 28337
You can also connect with me on Instagram: Instagram.com/breanne_idell.
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