On My Fashion Wishlist: DeMellier
Happy Tuesday fashion lovers, I hope that all of you are doing well and had a well-deserved weekend, and are ready to crush all of your goals for this week.
I was watching a YouTuber and I noticed that she was carrying a bag for a brand that I'd never heard of before, so I went on their website and I fell in love with the message of this brand. These bags had to be modern and of the highest quality, ethically and sustainably made but also attainable and socially conscious, DeMellier was born. All these pieces are ethically made in their trusted factories in Italy and Spain using the finest materials sustainably sourced, and for every piece that we purchase they fund vaccines and treatments aimed to save the life of a child in need.
The founder Mireia Llusia-Lindhwas born in Barcelona and after having lived in a number of different cities she settled in London, which she now calls home. She attended university in Barcelona and Switzerland and received an MBA from Harvard Business School. She further developed her business skills and passion for fashion working as a strategic advisor to numerous consumer and luxury goods firms such as Burberry and LVMH. She is also a mother of 3 and passionate about children, education, and championing women. DeMellier symbolizes the mix of old and new, of heritage and modernity. 'De' originates from Mireia's grandmother a descendant of knights, lords, and marquesses whose family can be traced back more than 500 years to the south of Spain not far from where DeMellier handbags are crafted today. 'Mellier' comes from Mireia's name of French descent, capturing her modern creative spirit.
Made ethically and sustainably is one of DeMellier’s core values and we center their work on three key areas: ethical & sustainable manufacturing, sustainably sourced materials, and sustainable operations. Their pledge is to continue to work hard every day to research new materials and practices to ensure they are at the forefront of ethical and sustainability practices, from extending the life of their products to using as sustainable materials as possible. They would also like to extend the pledge to all of us, to buy less, buy consciously, and find out where the pieces are made, under what social conditions, and with what materials. With their collective effort in both manufacturing and consumption.
Each piece of the collection is designed in London with the aim to make women feel special and empowered. Their aim is to design pieces that are modern yet timeless so that they will stand the test of time. When creating the collections, Mireia and our all-female design team think first and foremost about all the amazing women who will be wearing our pieces. They design every style to be modern and beautiful, often inspired by their love of art, interior design & architecture, but also practical so that it will carry comfortably every woman’s treasured essentials and become a loyal companion.
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