On My Beauty Wishlist: Xinu.

Good morning, beauty lovers! It’s Thursday, and I hope everyone is feeling great and gearing up for an amazing weekend ahead.

I always wear my favorite perfume, whether I'm heading to church, going out with friends, or just relaxing at home. It makes me feel feminine and boosts my self-confidence. While reading the October issue of Elle Magazine, I came across the Hispanic-owned perfume brand Xinu. I love the entire aesthetic of this brand, and I just had to share it.

Xinú (pronounced she-noo, meaning “nose” in the Otomí language) is a luxury Mexican fragrance and botanical design house founded in Mexico City between 2016 and 2017. Created by designer Héctor Esrawe, conceptual designer Ignacio Cadena, and entrepreneur Verónica Peña, the brand aims to honor the rich aromatic plants, native flora, and cultural heritage of the Americas—long tapped for raw materials like copal, vanilla, and tuberose by global perfume houses without giving regional credit.

The brand focuses on eco-friendly design, with vessels and packaging created for reuse. For example, empty perfume bottles are crafted to become flower vases, incense holders, or decorative pieces. Signature scents include Aguamadere (agave, green lime, guaiac wood), Ummo (tobacco, styrax, tonka bean), Monstera, OroNardo, and Vetiverde.

In November 2025, The Estée Lauder Companies made a strategic minority investment in Xinú through its New Incubation Ventures arm, marking its first-ever investment in a Latin American beauty brand.

There were many I enjoyed, but the one that truly stood out was The OroNardo Xinū. OroNardo is a tribute to the stunning Mexican tuberose, enhanced by mock orange blossom to highlight its naturally lush allure, with the spiciness of marigold adding a fresh green touch. The result captures the essence of the freshly-plucked flower—tuber, stems, petals, leaves, and all. It’s priced at $240.00.


 Fellow beauty lovers, I hope you enjoyed this beauty blog post, my loves. I sincerely appreciate your support. Until the next time, Stay Beautiful.

For business inquiries or public relations matters, kindly email me at Lifeofafashionblogger90@gmail.com.


If you wish to send me products for review on my blog or simply want to get in touch, please reach out at:


Breanne Peterson  

1609 Summerhouse St  

Elizabethtown, NC 28337  


You can also connect with me on Instagram: Instagram.com/breanne_idell









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