Hello again, beauty lovers, on this Thursday/Friday evening! We've arrived at another weekend that we’ve worked so hard for.
I was perusing an issue of Elle Magazine when I came across the brand Selfmade. As someone who appreciates the fusion of beauty and science, I felt compelled to share this AAPI beauty brand with you, wonderful people. In 2020, a small yet ambitious group of passionate individuals gathered on a video call, intrigued by the link between self-worth and beauty. As the global pandemic stretched on longer than expected, they experienced the significant effects of heightened stress and anxiety on mental health, physical well-being, and skin condition.
Through the screen, they addressed our craving for connection, providing stability amidst rising uncertainty. From numerous conversations and interactions, they developed a deeper understanding beyond just the skin’s surface. It turns out, beauty is an internal journey. Collectively, they partnered with mental health professionals to create an engaging, nurturing, and inclusive space for discussions, resources, and tools that encourage self-exploration as a daily ritual within our skincare routines.
Stephanie Lee knows firsthand the struggles of lacking access to mental health tools, resources, and conversations, which ultimately prevented her from embracing her inherent self-worth. This realization is the foundation of selfmade. Her personal crisis in the beauty industry led her to rebuild her self-relationship from the inside out, revealing that beauty is less about external appearance and more about how we feel and engage with the world around us.
Growing up in her mother’s hair salon involved sweeping floors while she rebuilt her life in the U.S. as a refugee. Her perception of beauty was influenced by unrealistic societal standards while she navigated life as an undiagnosed neurodivergent, first-generation tomboy of color. Through the journey of bootstrapping selfmade, she discovered that life is not merely about pursuing a single feeling; rather, it is about embracing the full spectrum of human emotions.
The product isn’t just a serum. It’s barrier repair in a bottle, hydrating, calming, and gripping like your skin’s second self. With beta-endorphin boosters and anti-inflammatory actives, it helps your skin feel like it’s finally, okay. It strengthens your skin barrier with every use, Re-regulates skin’s response to emotional stress, Calms sensitivity, redness, and irritation, Hydrates, grips, and smooths for skin that stays grounded under makeup. This serum is priced at $36.00.
My fellow beauty enthusiasts and friends, it's time for me to go. I always enjoyed our time together, but don't you worry, I'll be back as soon. As always, I hope you've enjoyed this second blog post for this Thursday. I love you all dearly, and until next time, stay beautiful.
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Breanne Peterson
1609 Summerhouse St
Elizabethtown NC 28337
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