Black Fashion Designer That You Need To Know About: Ejiro Amos Tafiri
Fashion friends, I missed you all so much, I hope that all of are doing well and are having a great start to your work week.
I aimed to conclude this month by featuring a new designer I found on the Black Owned Everything Instagram page. Ejiro Amos Tafiri is an Indigenous fashion design, retail, and educational company. It prides itself on its innovative designs, use of indigenous fabrics, and attention to detail while championing the push for collaborative retail structures in Africa’s fashion industry, to foster shared experiences and accelerate growth. She's passionate about sharing knowledge and capacity development within the fashion ecosystem.
Established in 2010, the Ejiro Amos Tafiri brand has a keen knack for layering, a multi-texture fusion of fabrics and embellishments reminiscent of African royalty while keeping elegance, complex simplicity, and fluidity as the watchword. The brand seeks to challenge and push what is inherently traditional to mainstream fashion through innovative applications of fabric, modern cuts, and drapery techniques while celebrating feminine curves. The re-imagination of a popular traditional outfit, “Oleku”, to a modern drape dress went on to sell thousands. It endeared a vast local following of upwardly mobile, cosmopolitan women who filled up high-end location stores in Lagos, Ikoyi, in 2014. Similarly, the Ikeja flagship store and home to the Ejiro Amos Tafiri School of Design was launched in 2016.
Ejiro Amos Tafiri acknowledges the importance of fostering progressive cultures to stay alert and updated with market demands as a fashion company. The products and services offered are rewards for milestones conquered in the journey through life as it takes each client on a path of personal expression and discovery. The brand caters to women across borders with a vision to build and embrace cultural stories through Design that celebrates the bold, expressive, and confident woman.
For over a decade, Ejiro Amos Tafiri has gained repeated recognition for its work in fashion and has, over the years, been featured in several publications such as CNN, Aljazeera, Today’s Woman, Guardian, and Marie Claire. The brand has been the toast of African Celebrities such as Tiwa Savage, Rita Dominic, Joselyn Dumas, Wage, AdesuaEtomi, DakoreEgbuson, and Ajoke Silva, among others.
The Adanna Dress is the dress I saw and fell in love with. I feel that this dress is the perfect blend of modest and stylish at the same time if dressing more modestly is more of your thing. This dress is priced at $426.00.
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